Chicago Weekend Fun!

The buzz about Black Friday Ads and Sales has grown from being just an inside retail industry term a few years ago to a regularly used term that ends up on posters and fliers sent to the public weeks before the day after Thanksgiving actually arrives.

The change may have to do with the recession and how badly retailers have been doing in the last few years and it may also be a factor in the “new economy” where people have scaled back shopping to a level where they know how much things can be discounted and they just wait to shop for gifts at Christmas until they are 70% off.

I think the Black Friday Sales and Discounting has shed light on just how overpriced a lot of merchandise really is and how much things can still be marked down when they are made in China, and a company still makes a profit at 70% off.

Whether you plan on going to Oak Brook Mall, Yorktown Mall, Woodfield Mall, Fox Valley Mall or Old Orchard and Stratford Square Malls, there is a lot to know about before you drive over.

That all said here is what I have been seeing from some of the retailers online and in email:  (I will post more as I see them)

• ING Direct: has a special deal page (for affiliate retailers I am assuming, not their bank products) they are setting up for 24 hours only at IngDirect.com/BlackFriday from 12 midnight Thursday to 11:59 pm Friday.  It will have a variety of one day deals but they don’t say what they are beforehand. You just have to check it out and see. Maybe buy.
• Kohl’s is opening at 4AM: Besides the fact that this is insane to get up for a sale, Kohl’s usually has large discounts available, but if you do go to Kohl’s during the regular day, expect it to be crowded. Buy Now.
• Ann Taylor Loft:30% + Free Shipping, this isn’t much from a place that marks up merchandise o ridiculous levels. Wait.
• IKEA:Sales on certain key items and doorbuster deal types used as bait. If you really need these 1/2 price items then its worth it, you can’t really go there expecting to browse on a day like Black Friday.  Maybe buy.
• Old Navy:They have low prices to begin with so 25% off is even better. You always get a lot of bang for your buck there. Plus every few weeks everything in the store is new, so if you like something, Buy Now.
• Jcrew:20% off and free shipping. This is weak from a company that makes stuff cheap and then brands as luxury and charges $200 for a sweater. ( like Anthropologie and Ann Taylor)  Wait.  
• Department Stores like Macy’s and Sears: These stores always have great deals on specific items but not on everything. Check other stores online in the store to compare with your smartphone. Maybe Buy.
• WalMart and Amazon.com are having a $9 price war over books and DVDS. You win either way but think about where you really want to send your money if things are really the same price. What kind of company do you want to support?  Some WalMart stores will be open 24 hours on this day, like Amazon is open 24 hours a day online.
• Target – Best Buy for Electronics: Usually Best Buy offers the better items for sale but Target will discount bait items that will be super cheap, and not likley the exact model you want. Be careful of buying the cheapest TV or Stereo when they may be lacking features you need.

In regards to the Ads and Sales offers out there for this year’s Black Friday Sales in Chicagoland. I am seeing a few trends:

1. A lot of small bait like 20%-30% off in stores and online, plus free shipping.This is nice, and preferred over no sale but is not what really makes up a black Friday deal. 

2. Emails offering different sales than the stores and the websites. Each marketing channel sometimes has different pricing depending on who they think is the most likely to buy. The less likely they think you are to buy, the bigger the discount they will offer.

Sign up for the store emails to compare with the websites and the stores on Black Friday 2009, an iPhone will help compare prices when you’re in the store on Black Friday 2009. If you do see the best deals are online you may want to see the items in person first so going to the store is still a good idea. Remember the downsides to shopping online: Not Seeing the real merchandise in person before buying, difficulty returning it and no trying it on. Every store photographs and photoshops products to look better online than in person.

3. Coupon codes are being given out in the emails from retailers rather than sent out secretly to certain chosen people on direct mail lists. They are also running cupon codes all over their own website and on banner ads.You can get a black Friday coupon code just about anywhere now. Why are stores doing that? Because it gets you to purchase right now thinking its a good deal, and then most people forget the coupon code unless they write it down on a piece of paper when they are browsing. The coupon codes are never added automatically to the order.

4. A lot of people are tired of this Black Friday frenzy and are skipping out altogether. We have lives and families and can’t get up at 3am for a sale. That has spurned a lot of online black Friday sales available all day and a lot of people just not buying gifts at all. I think the people who have always been most attracted to Black Friday Sales have been the discount shoppers and the families that have to buy toys for the kids. Toys are most likely to be used as bait to get you into big-box stores because people who have kids need those to be more affordable. If you don’t have kids, wait out this season until the dust clears and there will be better sales near Christmas.

And lastly, the National Retail Federationestimates that people will spend 12% more because they are more optimistic about the economy than last year, but there are a lot of reasons that we aren’t out of the woods yet, so caution might be the best policy.