Ebay personal shoppers on Michigan Avenue by Wrigley Building
I got an email from the nice people at Ebay last week letting me know that they would be on Michigan Avenue with a truck full of computers and a bunch of personal shoppers to help you find what you need in gifts to buy and ship anywhere in the USA this holiday season.
I saw the truck and the Ebay display as I walked to work this morning and remembered that these sidewalk promotions on Michigan Avenue downtown usually have somewhat mixed results for the company and the consumer. (which reminds me there was no Ocean Spray Cranberry Bog in the 410 plaza Michigan Avenue this October either, but they were ripping up pavement there too.)
Consumers walking on Michigan Avenue really want to get where they are going. About 80% of the people walking are people who work there and are either going to work, getting a quick lunch or going home. We don’t want to be interrupted or stopped by someone selling something because we just don’t have any spare time. The other 20% of people are tourists, but they are likley leary of someone trying to stop them also if they are in an unfamiliar town. You would be surprised how hard it is to give out free samples on a street like this where people don’t really want anything.
Ebay seemed to have a good mix of curiosity with the large computer truck set up on the turnaround drive in front of the Wrigley Building and a few people scattered on the sidewalk to answer questions without being a pest. If you work downtown in Chicago, stop by and check it out. Challenge the personal shoppers to a question about your toughest person to buy a gift for this Christmas.
You can search for Ebay items on the laptops they have set up and everyone was very friendly. I will go take a picture at lunch to share how it looks so you can stop by if it looks interesting.
The point of this post is that even though I find sidewalk promotions on Michigan Avenue in Chicago annoying, I do like the idea of finding unique gifts on Ebay for Christmas Shopping. (and people shop for just about everything else on Michigan Ave right?)
Personally I am bidding on some china plates for my mother in law for Christmas because she can’t find them anywhere and has lost several over the years (she only has 5 plates left and 2 bowls!) I also think its a neat place to find electronics at a better price than retail stores and a great source for antiques and jewelry. So, by chance I happen to actually agree with the point of the campaign. (I usually personally have an affinity for about 1/100 of the emails I am sent through the site)
Whether people will be buying a lot for Christmas this year is yet to be seen but Ebay is trying to get the word out that there are lower priced options and greener alternatives to buying new stuff every year and I agree with that. Another interesting place to check out is Etsy, which I am sure Ebay doesn’t want me to mention, but it’s like Ebay with out the auctions and with more interesting well marketed /photographed/hand crafted stuff. And there is always the donate to charity option for the Holidays if you have too much stuff too. I have a feeling that this will not be a typical Christmas in Chicago.
[...] Ebay personal shoppers on Michigan Avenue by Wrigley Building … [...]